App services · Apple platforms

Your app works. Let’s ship it.

Focused help for Apple apps that already have a real product behind them — but still need polish, platform adaptation, launch assets, or a final push across the finish line.

Best fit: existing iPhone, iPad or Mac apps with a working build, prototype or codebase. Not positioned as full-scale app development from scratch.

App polish and release support across Mac, iPad and iPhone

Where I fit

The awkward gap between “it works” and “it’s finished.”

A lot of apps do not need a new development team. They need someone to look at the product as a whole, fix the rough edges, adapt the experience where needed, and make the release feel intentional.

That is the lane for this service: tightly scoped Apple-platform work around an app that already exists.

UI + UX polish iPad adaptation Mac / Catalyst adaptation Launch assets App Store release support

Three ways to work together

Start with the smallest useful engagement.

No giant service menu. These are the three offers that make the most sense to lead with now, based on work I already do repeatedly in my own products.

01 / SHIP SPRINT

Finish the app that keeps sitting at 90%.

A focused pass on the final product details that tend to keep a working app from feeling ready.

  • UI consistency and interaction cleanup
  • Onboarding, empty states and small UX gaps
  • Final QA and release-oriented fixes
  • App Store Connect / TestFlight support

Best when the core app is already built and the remaining work is clear enough to scope into a sprint.

02 / PLATFORM EXPANSION

Bring an iPhone app to iPad or Mac.

Adapt an existing Apple app for a larger canvas and different interaction model without treating it like a total rebuild.

  • Responsive iPad layouts
  • Mac / Catalyst presentation
  • Keyboard, mouse or controller support
  • Platform-specific QA and polish

Best when the underlying product already works and the challenge is making it feel native on another Apple device.

03 / LAUNCH SUPPORT

Make the release look as finished as the app.

A compact launch package for products that need the presentation around the build brought up to the same level.

  • App Store screenshots and launch graphics
  • Icon and visual presentation review
  • Store positioning and launch copy
  • Simple product / app landing page

Available on its own when the fit is right, but strongest as an add-on to a Ship Sprint or platform expansion.

01 / SHIP SPRINT Finish the app that keeps sitting at 90%.

A focused pass on the final product details that tend to keep a working app from feeling ready.

  • UI consistency and interaction cleanup
  • Onboarding, empty states and small UX gaps
  • Final QA and release-oriented fixes
  • App Store Connect / TestFlight support

Best when the core app is already built and the remaining work is clear enough to scope into a sprint.

02 / PLATFORM EXPANSION Bring an iPhone app to iPad or Mac.

Adapt an existing Apple app for a larger canvas and different interaction model without treating it like a total rebuild.

  • Responsive iPad layouts
  • Mac / Catalyst presentation
  • Keyboard, mouse or controller support
  • Platform-specific QA and polish

Best when the underlying product already works and the challenge is making it feel native on another Apple device.

03 / LAUNCH SUPPORT Make the release look as finished as the app.

A compact launch package for products that need the presentation around the build brought up to the same level.

  • App Store screenshots and launch graphics
  • Icon and visual presentation review
  • Store positioning and launch copy
  • Simple product / app landing page

Available on its own when the fit is right, but strongest as an add-on to a Ship Sprint or platform expansion.

A deliberately narrow service

Good fit matters more than saying yes to everything.

The right projects are usually clear quickly — an app with a working build that needs polish, platform work or a cleaner release.

Good fit

You already have something real.

  • A working Swift / SwiftUI / SpriteKit app or game
  • An iPhone app that needs a proper iPad or Mac experience
  • A product that needs a final polish and release sprint
  • A launch that needs screenshots, positioning and a clean landing page
  • A small team that wants direct, hands-on collaboration
Probably not the fit

You need a full software company.

  • A large app designed and engineered from zero
  • Complex backend, enterprise or SaaS architecture
  • A broad Android + web + iOS build handled at once
  • A long-term outsourced engineering department
  • A project with undefined scope and no working product yet

Why this service exists

I build and ship my own products too.

The useful difference is practical: I am not only reviewing apps from the outside. I regularly work through the same product decisions, device adaptations, QA passes, App Store packaging and release details in MX Labs products.

That makes this service a natural extension of work already being done — not a new promise invented for the website.

How projects work

Small scope. Clear finish line.

Small scope, clear finish line — diagnose the gap, define the useful work, then execute without turning a focused project into an open-ended engagement.

01

Show me the build.

Share the current app, TestFlight build, screenshots or codebase context along with what feels unfinished or blocked.

02

Define the sprint.

I’ll identify the highest-value work and turn it into a clear, contained scope rather than a vague development retainer.

03

Polish and ship.

We work through the agreed product, platform or launch items and finish with something concrete: a better build, a new platform, or a release-ready package.

Have an app that is close?

Tell me what works, what doesn’t, and what is still keeping it from shipping.

Share the platform, whether there’s a working build, and what kind of help you need — finish & polish, iPad/Mac expansion, launch support, or you’re not sure yet.